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Marketing Manager – Growth Hacker (Social Intelligence)



Description

Blogmeter is the leading web and social media monitoring and analytics company in Italy. Blogmeter provides companies and agencies with an integrated social intelligence suite, consulting and research solutions to help them grow on social media. We are now expanding our business locally and internationally and need your help. If you are passionate about social media, marketing and cutting-edge business intelligence & analytics technologies then Blogmeter is the right choice for you. We are looking for a creative, result-oriented and entrepreneurial Marketing Manager and Growth Hacker that will be in charge of defining and executing the company marketing strategies, establishing the brand internationally and helping the sales team build the new business pipeline. You will work in an informal but professional environment and will be reporting directly to the Managing Director.

Responsibilities and Duties

  • Work closely with top management in developing the company marketing strategy

  • Project management of all marketing initiatives (Digital, Social, Events, Media, PR), including the organisation of at least 8-10 company events and webinars a year

  • Budgeting, control and reporting of the marketing activities and of the marketing initiatives ROI

  • Work with the Managing Director and functional peers to decide and communicate the purpose, mission and strategy of the business

  • Lead the adoption of the new marketing automation system (HubSpot)

  • Define an integrated communication strategy, coordinating content planning and production of all our communication channels (Website, Social Media, Newsletter, DEM etc.)

  • Run outbound marketing campaigns (email, direct mail, trade and social media, etc) to raise awareness and generate leads for a hungry sales team

  • Build partnerships with key players to drive new customers acquisition

  • Create marketing materials and sales support documents for our business development team

  • Provide the Marketing Team with the necessary coaching, guidance to implement the marketing strategies

Key Skills/Requirements

  • 7-10 years marketing experience

  • 2+ years experience in either B2B services or in the marketing / analytics tools industry

  • Strategic thinking to drive and lead Blogmeter marketing function

  • Outstanding written and oral communication skills in English and Italian

  • Passion for social media and data analytics / business intelligence technologies

  • Skilled in the use of digital acquisition channels (must: Email / Facebook / Google Ads)

  • Ability to use analytics and data to tell a story and report on content, social, and web performance, conversion ratios and other KPIs

  • Prior experience with marketing tools such as HubSpot, Google Analytics, Facebook Business Manager

  • Bachelors and / or Master’s degree in Business Administration or Marketing or Communication

This is a really fabulous opportunity to develop your career with a highly reputable and prestigious company, offering a relaxed working environment and a great salary + bonus package.

To apply, send your complete CV to the email address: jobs@blogmeter.it

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