On today's issue of the DailyNet  Top Brands on the Web goes back to mass retailing industry.
Several the novelties in the list: Ikea overtakes Coop, brands Feltrinelli and Fnac make their appearance among the top ten, the buzz on the subject on Italian social media increases close to 50.000 posts.

Price e promotions are again the main topics, followed by the comparison between discount and regular retailers and the events held at Feltrinelli and Fnac, such as the presentations of Saviano's last book and Subsonica's last album.