Today Blogmeter has launched its new biweekly column on the Italian digital newspaper DailyNet.

Every other week Blogmeter will measure the top brands popularity on the Italian social media.

On the occasion of the opening we analysed the Top Online Brands of the fashion industry, distinguishing between luxury brands and big accessible fashion retailers. Among the firsts, Chanel turned out to be the most popular, among the seconds the ones standing out were Zara and H&M.