On September 21 and 22 2011, Blogmeter will fly to Cologne and participate to DMEXCO – Digital Marketing Exposition and Conference, the leading worldwide show for digital marketing focused on advertising, creativity and branding, which represents the must-to-be place for all players in the marketing and media industry.
Over an area of 27.000 square meters will come together 355 exhibitors from 12 countries and 15.800 publishers and leaders from agencies, marketing & media business. Meanwhile 180 international top-speakers will alternate on stage during 70 exclusive seminars and 4 innovative conference formats, like the Speaker Corner, inspired by the famous Hyde Park spot in London or the Debate Hall, where topics will be discussed in a controversial and interactive way.
Worldwide professionals, agencies and brands will contribute their ideas around the overall theme of dmexco 2011 : “New rules – the digital shape of today‘s marketing“ with the intent to explore new digital marketing trends and challenges in the complex and ever changing world of marketing and communication.
Beyond creative excellence, future business models and content rules to efficient communication, the conference agenda consists of discussions about digital innovation, media optimization and customer relationships, that closely relate to Blogmeter’s core services like Insight and Tracking.